Copy Matters: 3 Reasons Good Web Copy is Crucial

Did you know that 74% of online users pay close attention to spelling and grammar errors? Particularly company websites. Unfortunately, 59% of online users normally avoid purchasing or doing business with a company whose website has glaring spelling and grammatical errors. Yikes. But that’s not all. People on the internet also pay attention to the quality of your website copy.

This is why it’s important not to only focus on the web design but also on the web copy. Here are some reasons web copy matters. SEO Werkz and other experts say that you should remember these if you’re working with a web design team in Utah:

1. A good website copy creates a clear call to action.

What’s in a copy? An effective website copy can tell your audience exactly what to do in a few words. A good copywriter knows how to write a copy that will deliver the brand messaging and tell the reader what to do next. It shouldn’t sound like an infomercial, and hard selling is a no-no. Rather, you want the visitor to know what to do after reading the copy — either get a free trial, share the content with friends, or buy the product/service. One of the biggest mistakes website owners do is not to have a call-to-action (CTA) on their sites.

2. A good website copy matches your images and videos.

There are many high-quality, stock-free images you can get online, but what about the copy? A good website copy should be able to match your videos, images, and other content. It’s not only about telling visitors to buy, buy, buy or try, try, try your products and services. Rather, you want to sell the lifestyle that your products and services represent and the call-to-action should be enough to entice the customers to give it try.

3. A good website copy makes you money.

Whether you are a B2B or a B2C company, a good website copy closes you deals, lands you partnerships, and makes you money. This is because a good website copy tells people exactly what to do when they visit your website. The messaging is loud and clear. Remember that online users have a very short attention span so you need to grab their attention, grab it fast, and take control by telling them what to do.

A web design team can assign a good copywriter for you if you still don’t have one. Your website is the online representation of your business. Make sure that your copy matches your brand messaging.